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-- By Faith Hibbs-Clark (Casting Director 25+ years / Body Language Expert)



Actors are always looking for that edge, the elusive "je ne sais quoi" that not only catches the eye of the casting director and director but holds it with an unshakeable grip. Have you considered the deeper science behind your craft's visual aspects, particularly in auditions? It turns out that the brain is wired to respond to visual variety, and utilizing this knowledge can make your audition truly unforgettable.


Why you need visual variety in auditions

The human brain thrives on visual stimuli. Neuroscientific research tells us that when presented with dynamic and varied visuals, the brain's attention system is activated far more than through repetitive or static imagery.


Neurological activation is crucial in the context of casting—where decision-makers are often sifting through countless auditions and looking for the audition that stands out.

To get noticed by casting, your audition needs to feature visual variety and leverage hardwired biological mechanisms to command and maintain the viewer's attention. The auditions that stand out and get noticed —are rich in visual storytelling.



Benedict Cumberbatch: Known for his roles in "Sherlock" and "Doctor Strange," Cumberbatch stated, "As an actor, you are aware of your arsenal that includes your voice, your body, your emotions, that you personally have to offer."

The Visual Language of Success

Auditions are the canvas, and you, dear actors, are the artists. By embracing visual diversity, you heighten your craft to an art form that resonates on a neurological level. Remember, your goal isn't only to portray a character; it's to offer a visual and emotional experience that echoes in the casting director and director's brain long after your audition ends.


Putting Theory Into Practice: The Acting Science Methodâ„¢

Now, I can almost hear you asking, "How do I put this into practice without stepping into melodrama?" Fear not. I have something that will help. The Acting Science Methodâ„¢ ingeniously applies these concepts to enhance your performances in a concrete, actionable way with easy-to-use scientific formulas that keep all your creativity but take out the confusing guesswork. Most importantly, I will be with you every step of the way to watch your performances and give you actionable advice, until your performances are jaw-dropping and bookable.


To dive deeper and physically embody these neuroscience-backed strategies, I urge you to attend my upcoming weekend Intensive Film Auditioning Workshop. It’s tailored to empower film actors like you to effectively utilize visual diversity and SO MUCH MORE in your auditions.


This workshop isn't just another acting class; it's an investment in your future. You can gain from my expertise in body language and from my 25 years as a casting director. I have worked with hundreds of directors including some of the best like Walter Salles, Timothy Busfield, Tamara Jenkins, and Michael Bay, so I know what directors want and I can share that information with you to give you an insider's edge.


If you have never taken a class with me before, I would recommend that you start with the Film Auditioning Weekend Intensive starting soon. This is a small group LIVE on ZOOM workshop with lots of interaction and feedback.


If you are new to acting, can't find an open date for a workshop that works for your schedule, or are a celebrity that is "offer only" then I invite you to book a private session with me.


Already taken Film Auditioning with me, jump into a refresher class to make sure you are up to date with the latest industry and Acting Science Method™  trends, or book a career consultation to see how you can kickstart your acting career again. Give your next audition some TLC with a private Audition Prep session.


In pursuit of your acting, remain ever scientific, rigorously seeking to understand and perfect the subtleties that make for a compelling audition. After all, in this industry, you're not merely looking to audition — you're determined to make a lasting impression and book the role!

-- By Faith Hibbs-Clark


How Variety Captivates Your Audience

Acting is an art, but there's a science to it that we often overlook, especially when it comes to auditions. As actors, you're not just portraying a character; you're engaging in high-stakes communication with your evaluators, be it the casting director, the filmmakers, or even the wider audience. But here's the crux: monotonous performances are the nemesis of engagement. The human brain craves variety. Without it, interest wanes, and opportunities may slip away.


Let's delve into why the brain tires of monotony and how you, armed with knowledge and technique, can captivate and stimulate the minds of your audience.


The Science of Monotony vs. Variety

Ever wondered why a monotone voice puts us to sleep? Neuroscience has the answer: our brains are programmed to respond to changes in stimuli. When confronted with unvarying patterns, the brain becomes desensitized – a phenomenon known as habituation. This response once protected our ancestors from information overload, but in the modern world, and particularly in the realm of acting auditions, it can be detrimental.


To counteract this, you need to integrate emotional and vocal variety into your performances. Emotional variety, expressed through nuanced body language, can convey complex facets of your character's psyche. Vocal variety — including changes in pitch, pace, and volume — breathes life into your words. These variations in your performance are akin to a symphony, keeping the listener's brain alert and engaged.


Acting with Your Entire Being

As actors, it is crucial to master and harness every aspect of your instrument. Your body speaks volumes beyond what's scripted. It's often said that actions speak louder than words, and in acting, your body language can shout. Subtle changes in posture, gesture, facial expression, proximity, and gaze can signify different emotions or intentions and bring depth to your performance.


However, truly understanding and controlling these non-verbal cues requires a profound understanding of the 'Acting Science Methodâ„¢, a method I've honed to help actors like you unlock their full potential. A method that combines my education and background in science, with my 25+ years as a professional casting director for film and television. A method that has helped stars such as Emma Stone rise to fame.



Vocal Dynamics: Music to Their Ears

Vocal variation isn't just about avoiding a monotone delivery; it's about using your voice to draw in your audience, to guide them through the emotional landscape of the character, and to retain their attention. A whispered confession, a crack of exasperation, or a crescendo of joy – all these vocal choices contribute to a dynamic audition tape that stands out.


But recognizing the need for vocal diversity is one thing; implementing it skillfully is another. That's where training and technique play a vital role.


Take Action: Stimulate the Brain, Secure the Role

Now that you understand the need for emotional and vocal variance to keep the brain stimulated during your auditions, it's time to take action. Refining these skills isn't about guesswork; it requires expertise and informed practice.


I invite you to explore the 'Acting Science Methodâ„¢ through my specialized online classes or one-on-one coaching. This isn't just education; it's career alchemy. Transform your approach to auditions, excite the brains of those watching, and increase your chances of landing that coveted role.



Your Next Step: Contact Me

If you're ready to breathe new life into your performances and learn how vital variety is to your success in the industry, reach out to study the 'Acting Science Methodâ„¢. Enroll in a small group online class or sign up for private coaching.


Remember, the brain craves what's fresh and unexpected. Your performances should be anything but predictable. It's not just about acting; it's about scientific communication—where precision meets passion. Let's work together to make your next audition not only seen but truly unforgettable.

ABOUT THE AUTHOR:



Faith is a body language expert who specialized in deception detection before becoming a casting director and working in the film industry for over 25 years. She is the founder of the Communication Method for Actors, LLC & the creator of the Acting Science Method ™. www.cmfatraining.com 




What are the actors saying?




What is casting saying?



What is your learning style? Pick the right workshop for your needs.


Best for actors who need fast results but who have limited time.

Film Auditioning Weekend Intensive.



Best for those who want more time and resources with more personalized attention.

Film Auditioning 6-week Immersion



Best for those who need one-on-one personalized attention and feedback at a time that suits you.

Online Private Acting - 1 hour



 



 
 

-- By Faith Hibbs-Clark



So you're interested in commercial acting?

Congratulations on taking the first step towards a potentially lucrative career in the entertainment industry! Whether you use it to promote your film acting career, create a lucrative career just in commercials, or use it as a well-paid side hustle, commercial acting has a lot to offer.


But first, let me tell you a story from my casting career. In 2009, I cast an actor in a golf commercial. He was a local actor with a very modest resume but he knew how to believably swing a golf club. With his tacky print golf shirt, adorned with an explosion of neon hues that could practically be seen from outer space, and his Bermuda shorts, seemingly inspired by a tropical luau gone wrong, this man swang a golf club and smiled at the camera three times and then left my office.


This man was booked! He worked 1 hour on set and received a full day's pay of roughly $700. Not bad right? But, I continued to see his "15 seconds of fame" as his commercial aired over and over again on the golf channel. Knowing that he probably received "residual" payments, I was curious how much money he made from this commercial.







Then one day, I ran into him at Costco and decided to ask him. "How much did you make from that commercial that I cast you in last year?" His answer might surprise you ... "$170,000 last I checked," he replied, "but I am still getting checks so I am not sure."

The Value of Opening Doors

Commercial acting provides an unparalleled opportunity to showcase your talent to a vast audience. Commercials have the power to reach millions, allowing you to gain exposure and recognition beyond traditional acting platforms. It's a chance to captivate viewers with your charisma and leave a lasting impression.


Brad Pitt, known for his charming charisma and captivating screen presence, leveraged his talent through commercials to build a successful film career. Early in his career, he appeared in a Pringles commercial, showcasing his natural charm and acting skills. This commercial not only helped him gain exposure but also demonstrated his potential as an actor, leading to more significant opportunities in the industry.


As a Career Choice

Commercial acting, with its wide reach and potential for exposure, offers actors the opportunity to showcase their talent and leave a lasting impression on viewers. While it can serve as a stepping stone to a successful film career, it can also provide financial stability and recognition for those who choose to focus primarily on commercial work.



Stephanie Courtney, famously known as Flo from the Progressive Insurance commercials, is a prime example. Her portrayal of the enthusiastic and quirky character has made her a household name and has led to a successful and lucrative career. Although specific figures for her earnings are not readily available, it is estimated that she earns a substantial income, and her net worth is reported to be around $6 million.


The Lucrative Side Hustle

When it comes to financial rewards, commercial acting has the potential to be highly lucrative. While individual earnings may vary depending on factors such as experience, the scale of the production, and usage rights, successful commercial actors can earn substantial income.


To put things into perspective, established actors can earn anywhere from thousands to millions of dollars per commercial depending on factors such as their level of fame, the brand they are endorsing, and the scope of the campaign.


While ZipRecruiter cites the average commercial actor salary in the U.S. as just under $57,000 per year, it's important to note that commercial actors are typically paid per gig rather than receiving a consistent salary. Like the story, I told you earlier in this article, residuals, or use fees, also contribute to actors' earnings based on prolonged usage of their work. What is nice about this ZipRecriter information is that the hourly rates cited are based on all the work that the actor does including your time and work off-camera as well. After all, there is more to your acting career than just the time you spend working on the set.


How to Get Started


Embracing commercial auditioning as a specialized skill set is a wise move for actors looking to broaden their horizons and reach new heights in the industry. By learning the ins and outs of this unique aspect of acting, you can captivate wide audiences, build connections, and unlock a world of exciting and potentially lucrative possibilities.


So, why wait? Equip yourself with the tools and techniques needed for success in commercial auditions. The journey to becoming a thriving commercial actor awaits!



Faith is a body language expert who specialized in deception detection before becoming a casting director and working in the film industry for over 25 years. She is the founder of the Communication Method for Actors, LLC & the creator of the Acting Science Method â„¢.



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